Interesting! Sponsor a radio program or podcast from DABModern Radio can be an effective way to connect with a cultured and faithful audience. We present some of DABModern's collaborators and their interviews at Instagram (@ dabclassic and @ dabmodern): Massiel, Gemma, Irene, Ana, Laura.... Here's the thing to put it right:
Common types of sponsorship
- Full programme sponsorship: your brand appears as «official presenter» of space (e.g. «This program is sponsored by...») on the radio and podcast platforms (Apple Podcast, YouTube music) and graphically on social media (Instagram, Facebook, YouTube) @ dabmodern
- Advertising wedges: 15-30 seconds before, during or after the content
- Entries of the presenter: more organic integrated into discourse
- Section sponsorship: only one specific segment (e.g. «the new launch section, sponsored by...»)
- Product placement editorial: content collaboration (interviews, reports) funded by the sponsor
What to ask before closing an agreement
- Real hearing: monthly listeners / downloads, distribution platforms, demographic data
- Frequency and duration of sponsorship (monthly, quarterly, annual)
- Category exclusivity (not sponsoring a direct competitor at the same time)
- Monitoring techniques: promotional codes, UTM links, «How did you meet us?»
- Content Rights: Can you reuse the clips on your networks? In principle, yes.
Audio is the only means that does not require full attention and creates real emotions
Guidance price ranges
It would vary a lot according to audience and format: from symbolic sponsors of 50-100€/ episode in small podcasts up to thousands of euros / month in radio programs with consolidated audience. Nicho podcasts (like Jazz) often have higher CPM than generalists because the audience is more specific and more purchasing power.
Are you looking to sponsor a specific program you already have in mind, or do you want me to help you prepare a sponsorship proposal (either to approach you to another medium, or to have others sponsor your content)? Contact your business manager or @ dabmodern on Instagram or Facebook.
With the available data on music thematic radio listeners in Spain and the typical consumer profile of classical music, this is how the target audience of DABModern is defined:
Base demographic profile (music theme radio, EGM / Statista 2023)
- The predominant age: most of the listeners of musical thematic radio chains are concentrated between 45 and 54 years, with a significant weight also in 35-44 and 55-64
- The general profile of the radiant in Spain has income and average educational level, and listen mainly out of home (work and car)
- A fairly balanced gender, slightly male (51.7% male / 48.3% female)
Specific adjustments for modern music
The classical listener usually deviates from the generic musical profile at these points:
- A little higher age: the 55-74-year-old strip has a greater weight than in pop / rock / generalist music, although not exclusive
- High socio-educational level: cultural consumption (concerts, conservatories, opera) correlated with higher studies and medium-high income
- Multiplatform: when also distributed in app, Alexa, Spotify, Apple Podcasts and YouTube, DABModern captures a younger and digital segment than the classic pure terrestrial DAB radio — this is key because it expands the audience beyond the listener «car» traditional
Specific Segments for DABModern
- Hard core (45-70 years): classic and jazz fans, high purchasing power, listen at home or car, value sound quality DAB + / streaming
- Urban professionals (30-50 years): background music for work / concentration, access via app or web, target attractive for premium brands (banking, insurance, wine, technology, travel...)
- International community / expatriates:: Since you broadcast in several Spanish cities and have a presence in French, there is a segment of foreign residents (tourist and long-stay) who seek cultural content in their language
- Jazz fans via DABModern: profile somewhat younger and more urban than that of pure classical
For a sponsor, this profile (adult of medium-high income, cult, with cultural consumption habits) usually interest brands of: wine / gastronomy, cultural tourism, private banking / property management, premium automotive, editorials, and audio / technology brands.
