Sponsorship - DABModern Radio + Podcasts

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Proposal for Cultural Sponsorship — DABModern Radio Jazz without labels. Sound from now on.

What is DABModern Radio?

DABModern is a DAB + digital radio from the Valencia Community focused on jazz, soul, funk, neo-soul and broken beat, thought as the contemporary complement of DABClassic Radio. With a dedicated visual and sound aesthetic —»Jazz and modern music without labels, sound now»—the project connects with an urban, cultural and demanding audience, interested in quality music outside the usual commercial circuits.

The project combines live broadcast, digital presence and activity on social networks, with a desire to grow in live events and collaborations.

DABModern launches interviews with jazz, funk and modern music professionals

After the interviews we have shared in DABClassicWe take one more step: DABModernour sister radio dedicated to jazz, soul and funk, launches its own interview space. They will be 15-minute meetings with musicians, producers and other professionals in the jazz, funk and modern music sector. We will talk about their trajectories, their current projects and their vision of the scene, with the same closeness that you already know of DABClassic but with the sound and attitude of DABModern.

Each interview will be broadcast on the radio and will also be available on our networks: YouTube and Instagramso that you can see her or listen to her again when you want. We'll be announcing the first guests soon enough. Jazz without labels, voices with history.

Why sponsor a cultural project?

You can sponsor a block of music programming and / or interviews.

Advantages for the sponsor:

Marking — associate the brand to values of quality, authenticity and good musical taste, in an environment away from conventional advertising noise.
Access to a qualified hearing — a community of listeners related to jazz, soul and contemporary urban culture, with high cultural interest and medium-high purchasing power.
Continuous and multicanal visibility — sustained presence on radio, web, social networks and events, much more durable than a timely advertising campaign.
Partnership with culture and the local scene — the brand is linked to the creation and cultural dissemination, strengthening its reputation and its commitment to the local and independent musical scene.
Cost ratio - favourable impact — Cultural sponsorship often offers a more competitive impact cost than traditional advertising, with a stronger emotional link to the audience.
Activation in events — possibility of content, mention and physical presence in live events, generating direct relationship with the public.

Age profile of jazz, soul and funk listeners

45-64 years is the main core. Jazz and related genres tend to be concentrated in adult audiences with medium-high purchasing power, consistent with the age ranges of highest representation in musical studies are usually adults aged 35 to 54
The 65-year-olds are also a relevant segment for classical jazz and orchestral music, similar to the pattern observed in classical music: the 65-year-olds are much more popular with opera and classical music concerts, well above the national average.
The soul and funk attract more than 25-44 years of public, with urban profile and good musical knowledge, but without completely overturning the core 35-54.

Proposed sponsorship package

Interviews

15-minute meetings with musicians, producers and other professionals in the jazz, funk and modern music sector.

2. Radio (on-air) web, internetradium, DAB + radio

Sponsor mentions in the DABModern programming, welcome wedge in outstanding stripes and recurring credit as «DABModern Cultural Sponsor».

3. Social media

Publications dedicated to the DABModern channels: Instagram, Facebook and YouTube. Inclusion of the logo in graphic pieces of programming and mentions in content about artists and events.

4. Web

Logo and link on the main page of dabmodern.com, sponsor's tab in the section «Collaborators» and presence in newsletters if activated.

5. Events

Logo on the billboard and live session materials, showcases or specific collaborations, with the possibility of physical presence (stand, banner) according to the event.

Next steps

We are at your disposal to adapt this proposal to your brand objectives, define the duration of the agreement and specify the details of presence on radio, social networks, web and events.

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